About the Mattresses and Beds We Sell in Richmond & Williamsburg VA

Michelle Brumfield and Annette Lindsey, Co-owners

A message from the mattress store owner, Michelle Brumfield:

“I have worked in the mattress industry for over 15 years. My experience building mattresses at the Custom Comfort by Winn Plant has allowed me to gain a vast knowledge in the raw materials used to make a quality mattress. I have built Winndom mattresses by hand in the factory, understanding the benefits and value of each component used in making beds and how they can be used to meet different comfort needs.   Annette, my partner, has worked in the healthcare industry for over 20 years and brings her knowledge from the medical industry to help you find your proper bed.  We use only the finest raw materials in Winndom mattresses, because we focus on quality not quantity.  At BedCrafters, we want to educate you, help you sleep soundly, and make a difference in your life–and the right mattress can do just that.” 

We at BedCrafters promise to provide you with an experience, education, and ensure that you’ll never feel pressured or uncomfortable when you visit our bed and mattress showrooms in Williamsburg VA and the Richmond VA area by Short Pump. If you need a great night’s rest, we can help you by designing the right mattress that will provide an unsurpassed comfort and support at a price to meet your budget. You will never have to sacrifice the quality of your mattress for price.

We are proud of our work with you, the customers and that  know your  needs and satisfaction are the top priority. We work with neurologists, chiropractors, sleep disorder clinics, fibromyalgia foundations and orthopedic surgeons to keep ourselves updated on the methods to assess comfort zones and medical issues to allow us to design a unique Winndom mattress with customized compression rates that serve your individual needs. BedCrafters and Custom Comfort are proud of the integrity and the craftsmanship of each product that we sell to our customers. The relationship developed with our customers has provided us with continual growth through their word-of-mouth referrals. We offer superior customer service using the comfort guarantee and the warranty, always remembering that you are the reason we will continually grow and bring more to the mattress industry.

Our competitors may sell mattresses,  but we at BedCrafters educate you on how to get a great night’s sleep. We are not the largest mattress retailer, which is why we can give a more personalized experience.  We understand that product quality, comfort, and longevity are the most important items on your list when purchasing a mattress.  A third of your life is spent on a mattress and the quality of your life depends upon the quality of your mattress. A restless night’s sleep will leave you unrefreshed and tired both mentally and physically, and that can lead to a variety of physical and mental issues.

BedCrafters  and Custom Comfort by Winn offer  their customers an unbeatable non-prorated warranty and use the highest-grade products in their mattress manufacturing process.  BedCrafters by Michelle purchases directly from Custom Comfort  using American made products, which allows us to have hands on experience with the manufacturing process.  This has allowed Bedcrafters to offer a dependable and accurate delivery time to our customers. Our close relationship with Custom Comfort enables us to provide the comfort guarantee when you receive your new mattress. It is not about how fast mattresses can be built, but how well we can build them for our customers, at a great value. We never forget that, while you can’t always see quality, you sure can always feel it. We hope to see you real soon and make a difference in your life. You satisfaction will always be our continued success.